The UK's Home for American Brands
Authentic
American
Brands.
Delivered
to Britain.
American Finds is the UK's dedicated shop for genuine American household brands, the ones you know, trust, and genuinely miss. From Tide and Crest to Solgar and Bob's Red Mill, we bring the real thing to your door.
The story behind
American Finds
Founded by expats and lifelong Americophiles, American Finds was built to answer a single, frustrating question: why is it so hard to find the American brands you love in the UK?
Whether you grew up in the States and can't find your go-to products here, discovered American brands on holiday or through social media, or simply know that some things are genuinely better from the US, American Finds is your answer.
We stock only authentic American products - not European reformulations, not knock-offs. The real thing, shipped direct to your UK door. From Dawn dish sprays and Aquaphor healing ointment to TUMS antacids and OxiClean stain removers, every product on our shelves is the genuine American article.
Shop the Full Catalogue →Brand Directory
Bestselling US brands
we carry in the UK
Here are some of the most popular trusted American names available right now through American Finds, all stocked and shipped from the UK.
America's #1 laundry detergent brand. Legendary stain-fighting power in the original US formula, not available in UK supermarkets.
Shop Tide →The iconic American toothpaste brand behind 3D White and Pro-Health. Hard to find in the UK — we carry a wide range.
Shop Crest →Premium US vitamin brand founded in 1947. Solgar's full range — CoQ-10, Glucosamine, Magnesium and more — at UK-beating prices.
Shop Solgar →America's best-loved fabric softener in the famous April Fresh scent. The 7-in-1 Ultra formula unavailable in UK shops.
Shop Downy →Trusted American skincare formulas including the Olay Dark Spot Correcting Body Lotion and Daily Facial cloths.
Shop Olay →The go-to American antacid for heartburn, indigestion and acid reflux. Extra Strength Assorted Berries and more.
Shop TUMS →The legendary American cleanser beloved by chefs and cleaning obsessives. Works on stainless steel, porcelain, tiles and more.
Shop BKF →Crest's partner in the American oral care aisle. Listerine mouthwash in the US formulations that make a real difference.
Shop Listerine →The American dish soap that cuts grease like nothing else. Dawn's cult following in the UK is growing and we have it stocked.
Shop Dawn →America's trusted psyllium husk fibre supplement. The 4-in-1 sugar-free formula helps support heart health, blood sugar and digestive regularity.
Shop Metamucil →The American silver care specialists. Goddard's Silver Dip instantly removes tarnish and restores brilliance to keep your silver sparkling.
Shop Goddard's →America's best-selling feminine hygiene brand. Always pads and liners in US formulations - trusted by millions worldwide.
Shop Always →Why Choose Us
Why American Finds is
the UK's most trusted source
for American brands
Authentic US Formulas, Not European Versions
Many American brands reformulate their products for the European market - different ingredients, different concentrations, sometimes even a completely different product. We stock the genuine US-formula versions that Stateside customers actually use. That matters especially for products like Gold Bond soaps, Mr Clean magic eraser, and Dentek dental products.
Exclusively American Brands - Nothing Else
We don't try to be everything to everyone. American Finds is 100% dedicated to American brands. Every product on our site originates from the United States. That focus means better sourcing, deeper knowledge of each brand and a curated catalogue free from filler. If it's not genuinely American, it's not on our shelves.
UK-Based, UK-Shipped - No Import Headaches
Shopping American products through grey-market international sites means customs charges, long waits and no consumer protections. American Finds is a UK-registered retailer. Your order is fulfilled and shipped within the UK under UK consumer law, with free delivery on orders over £30 and hassle-free returns.
Built for Expats, Americophiles & Brand Loyalists
We understand the longing for your familiar favourites. Whether you've relocated from the US, fell in love with an American brand on holiday or simply discovered through social media that Tide genuinely outperforms UK detergents - we built American Finds for you. Our team knows these products as well as you do.
Competitive Prices, Significant Savings
We offer significant savings compared to specialist import shops and American food stores in the UK. Regular sale prices mean you can stock up on favourites like Solgar vitamins (up to 41% off), Crest toothpaste (up to 50% off), and Tide detergent at prices that make buying American a no-brainer.
Across Every Category You Need
From American laundry brands and US dental care products to American vitamins, US grocery brands and American haircare, our catalogue covers every corner of the household. You can do your entire "American shop" in one place, with one delivery and one checkout.
Shop by Category
Every type of American
product you're looking for
We cover every room of the house and then some. Here's some bestsellers you'll find at American Finds.
American Laundry Brands in the UK
Tide, Downy, and more — the US laundry brands that genuinely outperform their British equivalents. Detergents, fabric softeners and stain removers in authentic US formulas.
American Dental Care Brands in the UK
Crest and Listerine the iconic American oral care duo. US-formula whitening toothpastes and mouthwashes that are notoriously hard to source in the UK.
American Vitamins & Supplements in the UK
Solgar, Vitafusion, Metamucil - premium US supplement brands with formulations trusted by American healthcare professionals for decades.
American Cleaning Products in the UK
Bar Keepers Friend, Dawn, Weiman the legendary American cleaning brands with cult followings for good reason. Available in the UK only through specialists like American Finds.
American Beauty & Skincare Brands in the UK
Olay, Eucerin, and more, US-formula skincare and personal care products at prices far below specialist American beauty retailers.
American Grocery Brands in the UK
Bob's Red Mill, TUMS, and authentic American food essentials. The US grocery brands that belong in every kitchen — now available without the transatlantic flight.
Frequently Asked Questions
Your questions about buying
American brands in the UK: answered
These are the questions we hear most from shoppers looking for authentic American products in Britain.
Where can I buy American brands in the UK?
American Finds is the UK's dedicated retailer for authentic American brands. We stock over 50 US brands including Crest, Solgar, Downy, Olay, TUMS, Bar Keepers Friend, Listerine and Bob's Red Mill - all shipped from the UK with free delivery on orders over £30.
Can I buy Tide detergent in the UK?
Yes. Tide Laundry Detergent is available in the UK through American Finds. We stock the original US-formula Tide in both the classic Original Scent and other options. Tide is not stocked in UK supermarkets, making American Finds one of the few convenient UK sources.
Is Crest toothpaste available in the UK?
Yes. Crest 3D White and Crest Pro-Health toothpaste are sold in the UK through American Finds. Crest is not widely available in UK supermarkets or pharmacies, making us a primary UK source for the US formula products.
Do American Finds sell the genuine US formula or a European version?
We sell genuine US-formula products, not European reformulations. This matters particularly for products like Crest, Tide, and certain Solgar supplements where the US version differs in ingredients or concentration from versions sold locally across Europe.
Where can UK-based American expats buy US grocery and household products?
American Finds is the leading UK shop for American expats. We cover grocery staples, cleaning supplies, health and beauty, vitamins and home goods - all from genuine US brands. Orders are fulfilled in the UK, so there are no import duties or international shipping costs. Browse the full catalogue here.
What American cleaning brands are available in the UK?
Through American Finds you can buy a full range of American cleaning brands in the UK, including Tide, Downy, Dawn dish soap, Bar Keepers Friend, Weiman hardwood floor polish, and Goddard's Silver Polish.
Find your American favourites right here in the UK.
Free delivery over £30. Genuine US formulas. Shipped from the UK.
Shop All American Brands →